How does WonderWebs help improve your SEO
Things that are already done or automated for you:
- Shortened Tab URLS
- List-based menu system
- Breadcrumb navigation where present
- Friendly URLs for static pages and for dynamic content (store, blogs etc)
- Automatic Site Map generation and submission to Google
- Site Map page priorities
- Custom site maps for eCommerce and news
- Robots file blocks irrelevant content and files from Google
- Page content structure created using heading tags
- All websites registered, verified and tracked with Google Analytics and Webmaster Tools
- Responsive template passes Google's Mobile-friendly test
- All sites receive Google's mobile-first confirmation
- Dedicated, not shared, web and database server
- Caching, compressing and file merging as necessary
- Web application speed and availability monitored
- Social networking functionality provided
Things that can be done or improved with your input
- Site-wide description
- Granular control of title and description for all static pages
- Granular control of title and description for most dynamic pages (store, blogs etc)
- Heading tags easily applied in Word Processor
- Alt tags for images easily applied in Word Processor
- Regular review of Analytics data
- Request submission to Google News Index
Things WonderWebs can do as a paid service
- Review Analytics and Webmaster data
- Review your products and services and those of your competitors
- Review competitor websites
- Provide professional content and meta data production
- Configure Mailchimp
What else can you do to improve your business?
Marketing marketing marketing!
Marketing is at the centre of all successful businesses and one should not confuse SEO with marketing. Although we build websites for a living here at WonderWebs, we cannot stress enough that a website on its own is hopeless as a marketing channel.
SEO is all about tweaking or even tricking Google into placing your website above a competitor website for a given search request. Marketing is about all of those visitors that arrive at your website directly, and not necessarily via a Google search.
Marketing is hard work and can be expensive, but it cannot be ignored and cannot be replaced with SEO. Marketing may include any or all of these channels:
Online
- Mailing lists
- Social media
- Blogging, vlogging, spreading expertise
- Adwords, Facebook Ads
Offline
- Radio, Television
- Print
- Sponsorship
- Expos and fairs
- Conferences, seminars
- Cold calling, door to door sales
- Networking, getting out and meeting people
WonderWebs can't help you get out to meet new clients or partners, but we can certainly help you with your mailing list, social media and of course general marketing advice and support.