If you really want to get your hands dirty in SEO, have a browse of these useful tools. WonderWebs already operates some of these (Analytics and Search Console) for your website, so just ask before creating a new account and setting it up yourself. We also use the performance tools to assess and improve our systems.
Be sure to check the other SEO posts in this forum for tips and advice first.
Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it.
WonderWebs already operates this tool for you. If you want to gain access to your data or manage it entirely by yourself, get in touch. The big daddy of web traffic analysis.
WonderWebs already operates this tool for you. If you want to manage it yourself, get in touch. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data.
Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It's not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction.
If you want to generate a massive list of questions from any keyword, use this weird new tool.
500 million keyword suggestions, all the most accurate volume ranges in the industry. Moz's free community account gives you access to 10 queries a month, with each query giving you up to 1000 keyword suggestions along with SERP analysis.
Google's own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning.
Install this browser extension for Firefox or Chrome, and see keyword suggestions with volume as you cruise the internet. Works in Google Search Console as well.
Claiming or creating your business profile forms the foundation of most other local SEO activities, so it's an essential step. This post shows how to claim your listing.
This is the same as Google My Business. Add your business to the Bing listing. It has a feature to import your business from Google as well.
How do you give your customers a URL to leave a Google review for your business? This generator makes it easy.
One of the hardest parts of Local SEO is figuring out rankings from any location — especially when Google stubbornly wants to serve results from the location you're in. BrightLocal solves this with a quick local ranking tool that can virtually drop you into any location on earth to check actual local rankings.
Moz Local lets you quickly check how your business shows up across the web in the major data aggregators that Google and others use to rank local search results. Very handy to understand your strengths and weaknesses.
If your page passes the test, then Google counts it as mobile friendly. If your page isn't mobile-friendly, it will give you specific areas to address.
From JavaScript auditing to speed to On-Page SEO, some of the best features are hidden away.
Google's Structured Data Testing tool is essential for not only troubleshooting your own structured data but performing competitive analysis on your competitor's structured data as well. You can edit the code within the tool to troubleshoot and arrive at valid code.
Research your competitors' traffic, top pages, engagement, marketing channels, and more. The free offering is limited to five results per metric, but it's often enough to grab a quick data point.
View archived copies of web pages going back to the beginnings of the Internet.